Asa Ulrey (left) of Utica, Ohio accepting two $25 Chipotle gift cards and an iPad2 from Dennis Bates, owner of Pro Fitness USA. Ulrey won both rounds 1 and 2 weigh-ins and finished as the overall winner of the 2011 Christmas 21-Day Fat Loss Challenge losing a total of 51.25 pounds in just 3 weeks!

FOR IMMEDIATE RELEASE

(MOUNT VERNON, OHIO) - On November 28th, 2011, Pro Fitness USA, Mount Vernon's only 24-hour fitness center, announced a 21-Day Fat Loss Challenge offering a grand prize of an iPad2 to the winner.

Within 3 days 49 people jumped in on the chance to win the grand prize and each contestant was weighed-in and photographed at the start of the competition.

The idea of the contest was brainstormed by Dennis Bates, the owner of Pro Fitness USA.

"I wanted something that would help our members stay on track with their diet and exercise routines during the most difficult and challenging time of the year. The motivation of a competition and the incentive of a spectacular prize was what I felt was needed", Bates said.

"The response was overwhelming! I had no idea that this challenge would spark the interest of so many of our members. I was incredibly pleased with the response especially since this challenge took place between the Thanksgiving and Christmas holiday when everyone is normally indulging with celebration parties at home and at work", Bates said. 

"This fat loss challenge was such a success that we are already preparing for our next one!", Bates added.

We are looking for local merchants that want to sponsor these fat loss challenges and be a part of such a positive and healthy change in people's lives. Take Asa for example, before this challenge, his blood pressure was 154 over 95 and his blood sugar level was 118. After just three short weeks of some seriously dedicated nutritional and exercise modifications... without the use of medication, I might add, Asa's blood pressure dropped to 106 over 66 and his blood sugar was measured at a very healthy 85. That speaks volumes about the benefits of exercise and proper nutrition!", says Bates. 

Bates is the first to admit that these results are not normal and will definitely vary from individual to individual.

"I worked with Asa back in May of 2010. We were getting into the deeper stuff like using ketostix to check the level of ketones present while low carb dieting. Asa is very methodical and disciplined. He's a scientific kind of guy. He thinks things through. He asks questions.  That's the kind of client I like to work with. I'm not a dietician. Basically, I just shared with Asa how I do it and how I've done it for many years now when my goal is to drop a large amount of fat quickly. The formula is simple." says Bates. 

"Building upon what he learned through my coaching, I learned that Asa added a new ingredient to his fat loss program for this competition, Asa studied and used the techniques of Dr. Joel Fuhrman who specializes in nutritional medicine and Mr. John McDougall who is a physician and nutrition expert", Bates said.

The results speak for themselves. Here is Asa's "before" and "after" pictures:

Asa BEFORE

Asa 21 days later!